In the winter of 2000, when the first Moe's Southwest Grill opened its
doors in Atlanta, GA, customers were introduced to a new restaurant
concept that served fresh Southwestern food in an atmosphere that made
everyone feel welcome whether you were grabbing a bite for lunch with a
co-worker or taking the family out for dinner. Moe's was an immediate
hit that quickly became known for its appreciation of classic rock,
cool-without-trying-too-hard personality, and of course, the best
burritos this side of the border.
As the fast-casual segment continues its explosive growth, Moe's
Southwest Grill is positioned for even greater success as a leader and
innovator in its category. In fact, Moe's was listed in the top ten of
Fast Casual's "Top 100 Movers and Shakers" in 2005 and 2007 and ranked
# 2 top new franchise by Entrepreneur Magazine in 2006.
With the addition of Moe's, FOCUS Brands is now the franchisor and
operator of over 2,100 ice cream stores, bakeries, restaurants and
cafes in the United States, the District of Columbia, Puerto Rico, and
32 foreign countries under the brands names Carvel ®, Cinnabon®,
Schlotzsky's®, Moe's Southwest Grill ® and the franchisor of Seattle's
Best Coffee® on military bases and in certain International markets.
Based in Atlanta, the primary objective of FOCUS Brands is to FOCUS on
making people happy!
When you join the Moe's franchisee family, you will be working with
passionate, experienced professionals who have extensive
brand-building, development and operational experience in all functions
of the foodservice industry. Our commitment to you is to provide you
with world-class support and service base on respect, trust and
dedication to the success of your business. Here are just a few of the
ways we will support your business:
Product Development
Continually bring world-class menu variety through improved
products and expanded offerings
Operational support and top-notch quality insurance
Marketing
Innovative, targeted local and national marketing plans to
increase sales by building customer frequency and new product trial
High quality point-of-purchase, merchandising, and local
store marketing materials
Training and Management Development
Franchisee Training Certification
Online access to training tools
In-depth Operations Manual and detailed job aids for all
products
Development
Real Estate - guidance through site selection and evaluation
assistance
Architectural and Engineering – prototypical design and
conceptual layouts for new restaurants
Access to our national network of select brokers
Business Consultation
Regular consultation visits, up to four per year
Business review and performance analysis
Quality, Service, and Cleanliness (QSC) inspections
Dedicated Toll-free helpline providing one stop shop for
assistance with operational issues
Moe's is currently undergoing an aggressive, responsible expansion
plan.
Now is the time to take the next step and secure your desired
territory. Please fill out the express request and once you submit this
form, we will be in touch will you to discuss ownership opportunities
in your area and answer and questions you have.
Thank you for your interest and we look forward to getting to know you
better and possibly welcoming you into the Moe's family of franchisees!
