Franchise Opportunities > Rockn Joe Franchise Info
Rockn Joe Franchise Information
Rockn Joe Franchise Start-Up Costs|
Rockn' Joe History
Joe Coffeehouse and Bistro was founded by Kevin Brennan, a businessman
and visionary entrepreneur who capitalized on his love for rock music
to create the most popular place in Cranford, N.J. Rockn' Joe had its
beginnings in 1993, when Kevin saw how premiums coffees and sandwich
trends were gaining steam across the United States. What he created was
a unique café style coffeehouse with a cozy private lounge feel,
decorated with rock memorabilia that offered the highest standards in
bean selection and roasting techniques that set him ahead of the
Unlike stale theme restaurants, where the experience runs its course
after just one visit, Rockn' Joe is the place you want to come back to.
It is your local place to listen to fun, upbeat rock music, from an
eclectic collection of music over the past 40 years.
Your Rockn' Joe
Just like America's pioneering rock musicians, Rockn' Joe is not
content with the status quo. The store offers specialty sandwiches, a
delicious alternative to the boring, over-done fare of the chain
restaurants. Our specialty brews offers everything from a steaming cup
of Caramel XTC Latte to Café Mocha to daily specials concocted at a
moment's notice. Our dessert menu is equally amazing, the freshest cake
and pastry selection, the ideal compliment for our signature dishes and
Besides being a popular hangout, Rockn' Joe is also an outstanding
business system that is franchising in New Jersey, New York and
Pennsylvania. The company is actively looking for potential franchisees
who are hard workers, love rock music, food and people and want to own
the coolest business in town.
Training and Support
Before expanding, Kevin wanted to ensure he had the business to the
point where everything was perfect: the best foods and drink, a
well-designed floor plan, and a streamlined and simple business system
that franchisees can easily follow. Now is your turn to enjoy the fun
and excitement of running the coolest business in town. As a member of
the Rockn' Joe team, your success is our success. To that end, we offer
you one of the finest support networks in the franchise industry.
Franchisees will receive training at our Corporate Offices, in our
company stores and at your stores. Training is crucial to the success
of the Brand and we will train you or your representative to our level
of operating knowledge.
Our business system offers franchisees:
- A superior menu
including delicious drinks, sandwiches, desserts and salads
- Freedom to be extremely creative and express your
personality and taste
- A unique corporate identity and logo that is truly
- Comprehensive training of all aspects of procedures, food
preparation, of office matters
- Operations manual in an easy-to-follow format
- Site selection including guidelines and specifications for
- Marketing support to help advertise your store and steer
your marketing campaign
- Ongoing service and support to increase your sales and
Rockn' Joe has also created "What's Brewing," a newsletter that
provides franchise owners, guests, and the public with the latest
skinny about Rockn'Joe Franchise Systems, the parent of Rockn' Joe
Coffeehouse & Bistro. What's Brewing features specials,
information, awards and recognition.
Americans are thirsting for Rockn' Joe
Coffeehouses in the United States are more popular than ever, with
11,250 locations nationally averaging $550,000 in annual sales. The
specialty coffee industry has grown to a $6.12 billion industry,
according to the Specialty Coffee Association of America. The total
coffee market, including cafes, kiosk, carts and retailers was at $8.96
billion in 2003, nearly a $1.5 billion increase from 1999.
Rockn' Joe has received the Golden Cup Award from the Specialized
Coffee Association of America (SCAA) for 5 consecutive years.
The keys to competing successfully are offering a superior product and
impeccable service. Rockn' Joe's products and systems will enable you
to compete effectively in this growing market. "Coffee and Rock 'n Roll
- What a Great Way to Make a Living!"