The
Magazine is the Franchise
TheHomeMag is your leading local
home improvement
direct mail Magazine. The Magazine is the Franchise, and its success is
directly connected to each Publisher - our franchisee. Our franchisees
publish their
local edition of TheHomeMag by leading their team of sales consultants
and
office staff toward the best publication each month. TheHomeMag is the
leading
advertising vehicle for home improvement professionals available and
under your
direction, guidance and effort, is the ideal business opportunity.
Our
Product is Advertising
TheHomeMag is comprised entirely
of advertisements
with absolutely no articles, editorials or advertorials. We create our
advertising through a unique process designed to specifically generate
consistent home improvement leads for our clients. By combining a great
looking
magazine with local home improvement businesses, the homeowner receives
a
consistent and reliable resource for updating and improving their home
without
ever lifting a finger - with the exception of dialing a phone number.
Why
TheHomeMag?
Innovative
& Proprietary Lead Generating, Call-to-Action Ad Design Process.
Home
Improvement is currently a $300B/year industry, projected to reach
$380B/year by
2013.
Protected
full-market territories with only 72 very viable markets remaining
(09/09).
Unique
and one-of-a-kind Support system.We are your back-office.
Price of
a Sandwich shop, but with the Revenue of a 5-star Restaurant.
5-Day
work week: you can Work to Live well, not Live to Work more.
Minimum
overhead while your Operating
Capital
remains yours.
Proprietary
Call-Tracking System means you and your clients measure real
advertising
results.
Who
Are We Looking For?
We are seeking Intrapreneurs:
those that thrive in
an existing system yet are still driven by an entrepreneurial spirit.
Do you
have that ambition to launch a new venture in your local market? Are
you a
visionary that sees potential when others see risk? Are you ready to
drive a
system designed for success? If
this
speaks to you, then we encourage you to explore a little further into
TheHomeMag, the nation’s leading home improvement publication.
The
Ideal Candidate Will Have
Strong Business and/or business-to-business sales
experience
Desire and Talent to lead an Effective and
Productive Team
Working and Applicable Knowledge of your Desired
Market
A Full-time Commitment to your
Success
The Commitment to follow our very Successful and
Proven Systems
What
Your Franchise Support Center Provides
Vendors
are in Place – your
Printers are
pre-negotiated with nationally managed pricing and Quality
Control. The
US Postal Service is ready with your National Account status and
pre-arranged
postal discounts. All other Vendors including Call-Tracking,
CRM/SFA system,
Residential List, and a few others are in place, pre-negotiated, and
waiting
for you.
Training
– No publishing experience is required; we train your entire team at
our
Franchise Support Center and in your Protected Market. We
even help you
hire your personnel and find the right office space.
Support
– We’re involved with you from day one throughout the life of your
magazine. From the initial training to your first issue and
throughout
every magazine thereafter, we’ll be involved along the way.
Our industry
leading support team works with you to ensure that every Ad is created
to
generate leads – every Issue. Our job is to Support your
efforts, and
that includes keeping you on task toward producing the biggest and best
magazine possible month after month.
We develop marketing collateral,
your web presence, digital magazines, new-hire and personnel management
techniques, and we also work and refine your mailing lists, your
call-tracking
system, and provide regularly scheduled email campaigns on your behalf
– to
name a few.
In
Business to Grow Business®
We are both In Business to Grow
Business together. Your purpose is to grow the businesses in
your local
market. Our purpose is to grow yours.
Our
System + Your Talent = Your Magazine
Finally…think about it. You lead a small group of people in
selling an
industry leading advertising process and publishing a stunning high-end
magazine each and every month for years to come. Local
businesses will be
vying to be on the cover of your magazine. You’ll be known as
the
Publisher of TheHomeMag®, the magazine that gets results for its
advertisers. We have the markets identified and the systems
and training
in place. The only component we lack is you – the local
Publisher.
If you have the vision to see yourself
in this role, then you owe it to yourself to learn more about becoming
the next
Publisher of TheHomeMag®.
